Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Girls empowered

Nairobi – Spring is a start-up accelerator focusing on businesses that serve the needs of adolescent girls in the developing world.

Spring : Fuseproject : Nike Foundation

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Mad Men invites fans to recreate pilot episode to promote the last series

To promote the final episodes of the television series Mad Men, AMC Networks is harnessing the energy of fans to recreate the pilot of the series...

Crowdsourcing : AMC Networks : Fan Contribution

Viewpoints

Speech recognition: Welcome to the future

Speech recognition is here, we just don’t know it yet.

Speech Recognition : Google : Megasystems

Big Ideas

Decoded Fashion: New York Summit 2014

The worlds of fashion and technology are overlapping like never before, but the details of the merger are not yet clear. The Decoded Fashion: New...

Wearable Technology : Retail Futures : Decoded Fashion

Big Ideas

Start-up helps emerging brands move at fast fashion speed

Fashion e-commerce start-up Nineteenth Amendment is enabling consumers to shop for emerging brands on a timeline that mimics the fast fashion model.

Nineteenth Amendment : Emerging Designers : Retail Futures

Viewpoints

The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...

The Latimer Group : Media

Big Ideas

Child cyberbullying cases double in the past year

A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.

McAfee : Cyberbullying : Generation D

Big Ideas

Survey finds teenage girls have lowest self-esteem for seven years

A new survey reveals that young people’s confidence is at an all-time low.

Schools Health Education Unit : Low Self-esteem : Generation D

Big Ideas

Serial podcast attracts new audience to long-format audio storytelling

Serial, a new podcast featuring a true-crime narrative told over multiple full-length episodes, is leading to renewed interest in audio storytell...

Podcast : Radio : Binge Culture

Markets

Halloween Market

Long considered a North American holiday for children, Halloween is becoming a global, cross-generational consumer event.

Halloween : Fancy Dress : Millennials

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.

Hundred Year Thinking : Demography : Stanford

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest

Viewpoints

Liz Salcedo: Fashion technology that solves real problems

Fashion technology needs to be beautiful and touch on universal pain points, says the founder of accessories brand Everpurse.

Fashion Tech : Accessories : Everpurse

Viewpoints

Pieter Mees: The future of interactive video

Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.

Mobile : Video : Unilever

Micro Trends

Digital Collecting

Art that is created and consumed on screens is catching on thanks to its low cost, portability and anti-elitist image.

Digital Art : Neon Mob : Sedition

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.

Pop-up : Shopping Malls : Big Box Retail

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...

Korean Wave