Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

In the Zone

North America – Zone by adidas is a heart rate monitor that uses the Cloud to share a student’s personal fitness data with teachers.

Big Ideas

Sugar crash

Europe – Reducing sugar intake is a key concern among Europeans, according to a new survey by inulin producer Sensus.

Sensus : Sugar : Artificial Sweetener

Big Ideas

Smooth operator

North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories.

POPSUGAR : Seamless Transactions : ShopStyle Checkout

Viewpoints

Joen Schauman: Social travel

Trip Republic’s chief experience officer talks about the importance of inspiration to the holiday booking process.

Joen Schauman : Trip Republic : Social Planner

Big Ideas

Check-in chat

Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.

KLM : Facebook : Messenger

Big Ideas

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.

Miitomo : Nintendo : Avatars

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.

Gen Z : SXSW : SXSW Interactive

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Gen Z : Teenagers : Teen

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Big Ideas

Nomadic editorial

North America – Obsessee is a new magazine that will exist solely on social media platforms.

Obsessee : Gen Viz : Media

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.

NightSwapping : Tinder : Travel App

Big Ideas

Fit to date

US – A new dating app promises to connect users that share similar exercise habits.

Sweatt : Dating : Exercise

Big Ideas

Battle the bot

US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.

Big Ideas

Travel Technology Europe and Business Travel Show 2016: Review

The travel industry is beginning to harness big data and social media in order to create seamless connectivity.

Travel Technology Europe : Business Travel Show : The Hatch

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

High Low : High Street Restaurants : Secret Menu

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

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