Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.

Mars Foods : Dolmio : Product Labelling

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.

Playmoss : Megasystem Curation : New Media Landscape

Viewpoints

Suzie Wokabi: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.

Suzie Wokabi : Suzie Beauty : Kenya

Big Ideas

Fast and curious

Global – Rightspeed is a new app that enables users to process audio at a faster rate.

Rightspeed : Radio Renaissance : Podcasts

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...

FashTech London Summit : Seamless Technology : Whole-system Thinking

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.

Kids Hack Day : Gen Viz : Internet Age Media

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.

Internet Age Media : Media Futures : Barcelona

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.

Abercrombie & Fitch : World Retail Congress : Ground Zero Branding

Big Ideas

Breathless in Beijing

China – The health risks of airborne pollution are driving increased sales of air purifiers among Chinese consumers.

Air Pollution : China : Air Purifiers

Big Ideas

Neighbourhood match

Global – Airbnb’s new booking app is designed to inspire people to connect more deeply with their holiday destination.

Airbnb : Brian Chesky : Glocalisation

Viewpoints

Julia Cordray: Online Identity

The Peeple co-founder on the need for cast-iron digital identities.

Peeple : Julia Cordray : Online Identity

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.

Microsoft : Margaret Mitchell : Artificial Intelligence

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.

Device Addiction : Digital Detox : New Sublimity

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.

BBC : Gen Viz : iPlayer Kids

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.

Ivyrevel : Stockholm : Artificial Intelligence

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.

Staples : US : Workplace Futures

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.

BMW : ReachNow : Seattle

Viewpoints

Elise By Olsen: Recens Paper

The 16-year-old youth culture magazine editor explains why it is time to rethink teen stereotypes.

Elise By Olsen : Gen Viz : Recens Paper

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