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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Viewpoints
Should coffee chains ask teens for ID?
With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?
Drinks
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Youth
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Leisure
Viewpoints
How micro-learning will transform workplaces
Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...
Technology
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Workplace
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Microlearning
Markets
The State of Luxury: Russia
Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury
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Fashion
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Retail
Micro Trends
Serendipity Hotels
Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance encounters.
Hospitality
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Luxury
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Travel
Markets
LGBT+ Travel Market
With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel
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Hospitality
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LGBT
Viewpoints
Is it time to embrace Generation Zen?
With Generation Z embodying the era of cautious hedonism, is the thrill of 'live fast, die young' being laid to rest?
Youth
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Health
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Wellness
Markets
Emerging Youth: Ukraine
Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth
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Fashion
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Ukraine
Viewpoints
Are inner-city air taxis the future of clean mobility?
Remo Gerber, chief commercial officer of Lilium, on democratising air travel and the solutions that flying taxis will offer major metropolises and ...
Mobility
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Technology
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Far Futures
Big Ideas
Four ways Generation Z are transforming Instagram
From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth
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Social Media
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Instagram
Macro Trends
Anxiety Rebellion
Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...
Youth
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Health
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Culture
Micro Trends
Life-stage Brands
From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures
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Wellness
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Marketing
Micro Trends
Social Media Music
While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits in mind.
Youth
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Entertainment
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Digital
Viewpoints
Why do Londoners love Nike so much?
The sportswear brand found success this week because it listened to its consumers.
Youth
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Fashion
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Gen Z
Markets
Childrenswear Market
The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion
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Youth
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Digital
Big Ideas
Brand Innovation Debrief: Sephora
With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.
Beauty
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Retail
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Youth
Micro Trends
Avatar Influence
From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion
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Digital
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Retail
Markets
Young Eaters
The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...
Food
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Generation Z
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Baby Food
Viewpoints
Will vegans eat in-vitro meat?
Veganism is on the rise, but will the same people who scour restaurant menus for the magic green ‘v’ tick symbol be as likely to bite down on a ble...
Food
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Culture
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Veganism
Markets
Instagram Beauty Market
By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty
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Digital
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Social Media
Markets
Emerging Youth Travel Market
Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
Travel
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Youth
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Hospitality
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