Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Macro Trends

The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom

Behaviours

Gen Z in India

India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape

Markets

Gen Z Dating Futures

As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives

Micro Trends

Safe Hate Spaces

A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection

Viewpoints

Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...

Drinks : Sustainability : Wellness

Micro Trends

New Urban Farms

Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.

Food : Technology : Sustainability

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...

Food And Drink : Coffee : Hospitality

Viewpoints

Is smart apparel finally ready to go mainstream?

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...

Fashion : Retail : AI

Micro Trends

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...

Fashion : Wellness : AI

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...

Fashion : Footwear : Sustainability

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.

Media : Music : Society

Big Ideas

Meet the fashion designers exploring Brave New Worlds

These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity an...

Fashion : Youth : Sustainability

Viewpoints

Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.

Youth : Travel : Hospitality

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...

Retail : Leisure : Hospitality

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

Beauty : Wellness : Design

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...

E-Commerce : Africa : Retail

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...

Retail : E-commerce : Media

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...

Technology : Workplace : Microlearning

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...

Luxury : Fashion : Retail

Micro Trends

Serendipity Hotels

Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance encounters.

Hospitality : Luxury : Travel

Markets

LGBT+ Travel Market

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...

Travel : Hospitality : LGBT

Viewpoints

Is it time to embrace Generation Zen?

With Generation Z embodying the era of cautious hedonism, is the thrill of 'live fast, die young' being laid to rest?

Youth : Health : Wellness