Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Viewpoints

eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.

ESports : Gaming : Health

Micro Trends

Cloud Gaming

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and on-demand services.

Media : Gaming : Leisure

Viewpoints

Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.

Entertainment : Leisure : Food

Big Ideas

Pre-loved premium

Luxury brands and retailers are introducing buy-back and resale schemes to increase customer retention, boost market sentiment and inspire circular...

Luxury : Retail : Recommerce

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.

Finance : Wellness : Financial Wellness

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Viewpoints

Sensory sex toys

Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that focuses on the senses, and why the world of phallic sex toys is ripe for disr...

Health : Sex : Tehnology

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.

Youth : Entertainment : Media

Micro Trends

Sex Re-education

Generation Z are taking control of their sexual education, turning to social media, YouTube and Insta-influencers for realistic, inclusive perspect...

Youth : Digital : Sex

Markets

Emerging Youth: United Arab Emirates

Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around gender and me...

Youth : Health : Culture

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...

Youth : Media : Entertainment

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...

Wellness : Health : Technology

Micro Trends

Next-generation Protein

Food tech companies are pioneering new plant proteins, which better mimic animal products in taste, texture and nutritional profile.

Food : Technology : Sustainability

Viewpoints

Virtual cleansing

Mike Meiré, creative director of Dornbracht, discusses how VR can be used as a tool for meditative and sustainable living.

Design : VR : Health & Wellness

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...

Food : Drink : Health

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Viewpoints

Will AI take the fun out of fashion?

For an industry that thrives on change, the use of AI might mean homogenisation over innovation, says futures researcher Sabrina Faramarzi

Fashion Futures : Immaterial Fashion : Artificial Intelligence

Viewpoints

Lucy McRae on repairing the bonds between humans

The sci-fi artist questions where the body fits in digital environments, and examines how vulnerable and uncertain places enable legacy-leaving work.

Society : Health And Wellness : Design