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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Wellrooms in 2035
As the bathroom evolves into the wellroom, in 2035 houses could be designed to host functional spas, health data centres and sustainability eco-hub...
Future Of The Bathroom
:
Bathrooms
:
Bathroom Products
Behaviours
Gen Z in Singapore
Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...
Singapore
:
Emerging Youth
:
Gen Z
Big Ideas
Imbibe Live 2024: Five Drink Brands to Watch
Functional flavours, alcohol-free mixology and redefined wine took centre stage at Imbibe Live 2024 (1–2 July), the UK’s leading drinks trade show.
Drink
:
Imbibe Live 2024
:
Food And Drink Futures
Big Ideas
Singapore: The Gateway to Asia-Pacific
While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Singapore
:
APAC Luxury
:
Retail
Behaviours
Gen Z in Australia
Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...
Australia
:
Gen Z
:
Loneliness
Big Ideas
Brand Innovation Debrief: Walmart
With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart
:
Retail Strategy
:
Gen Z
Big Ideas
Modern Burglary
The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security
:
Retail Crime
:
Security
Markets
Cruise Retail’s Mega-Opportunity
Cruise retail is growing in line with the latest class of mega-ships. Brands are now exploring more seamless experiences for guests where culture a...
Retail
:
Travel
:
Hospitality
Big Ideas
Cannes Lions 2024: Three Key Conversations
Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions
:
Creativity
:
Community
Big Ideas
Cosmoprof Bangkok 2024: Eight Key Takeaways
Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...
Beauty
:
Asia
:
Cosmoprof
Big Ideas
Brand Innovation Debrief: Alo Yoga
Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...
Fashion
:
Sports & Leisure
:
Retail
Markets
Redefining Travel Loyalty
Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generat...
Travel
:
Loyalty
:
Airlines
Markets
Teens, Tech and Tapping Out
The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology
:
Identities
:
Youth
Markets
Is Cocoa Past Its Sell-By Date?
Cocoa-free chocolate brands are in the spotlight as soaring cocoa prices and shortages lead to mounting challenges for the mainstream industry.
Chocolate
:
Cocoa
:
Chocolate Market
Big Ideas
TFWA Asia Pacific 2024: Ritualising Beauty Retail
As the biggest driver for global travel retail sales, the Asia-Pacific region dictates how skincare and fragrance brands behave in the rest of the ...
Beauty
:
Retail
:
Travel
Big Ideas
Brand Innovation Debrief: Ssense
Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...
Fashion
:
Media
:
Luxury
Big Ideas
Global Fashion Summit 2024: Fashion’s Tipping Point?
Despite 15 years of discussions on sustainability since the Global Fashion Summit’s inception in 2009, the event deplored the lack of real progress...
Fashion
:
Sustainability
:
Global Fashion Summit
Big Ideas
VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare
AI took centre stage once again at the ever-growing Parisian start-up and tech summit VivaTech with ground-breaking advances in climate, health and...
Technology
:
Artificial Intelligence
:
VivaTech
Big Ideas
Crafting Singapore’s Well-Nation
Singapore is emerging as the epicentre of health in Southeast Asia, with an ever-evolving proactive strategy ensuring its citizens are living longe...
Singapore
:
Wellness
:
Longevity
Big Ideas
Five Brands Shaping the Future of Voice-Activated AI Wearables
Meet the innovators harnessing voice-activated AI to seamlessly integrate wearable tech into our everyday lives
AI
:
Technology
:
Wearable
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