Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

World Retail Congress 2025: Trust as the Ultimate Currency

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Big Ideas

Branding in the Age of Elasticity

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root. 

Branding : Advertising : Design

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...

Luxury : Health & Wellness : Hospitality

Big Ideas

Arabian Travel Market 2025: Five Trends to Watch

Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclus...

Tourism : Travel & Hospitality : Entertainment

Markets

Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...

Dessert : Food & Drink : Hospitality

Communities

New Codes of Value: Future:Poll

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...

Communities : Value : Finance

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...

Value : Finance : Society

Big Ideas

Brand Innovation Debrief: Aman

Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...

Luxury : Travel : Hospitality

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...

Beauty : Technology : Retail

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Youth : Technology : Gen Z

Big Ideas

Milan Design Week 2025: Transformative Touchpoints

Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.

Design : Exhibition : Technology

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...

Travel & Hospitality : Society : Wellness

Markets

Pimp My Ride

The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...

Technology : Automotive : Design

Big Ideas

SXSW 2025: Designing AI With Intent

At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.

SXSW 2025 : AI : Intentional AI

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Big Ideas

Six Storified Retail Environments

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...

Retail : Luxury : Fashion

Big Ideas

IFE 2025: Balancing Health and Hedonism

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...

Food & Drink : Technology : Health & Wellness

Big Ideas

The Download: Fashion Month A/W 2025–2026

From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter 2025–2026 fashion month in one easy download.

Fashion : Fashion Month AW25-26 : Fashion Month

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...

Retail : Youth : Gen Z

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...

Health & Wellness : Identities : Sports & Leisure