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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Communities
New Codes of Value: Future:Poll
Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...
Communities
:
Value
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Finance
Communities
The Value Vanguard
Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value
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Finance
:
Society
Big Ideas
Brand Innovation Debrief: Aman
Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...
Luxury
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Travel
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Hospitality
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
:
Technology
:
Gen Z
Big Ideas
Milan Design Week 2025: Transformative Touchpoints
Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.
Design
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Exhibition
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Technology
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...
Travel & Hospitality
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Society
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Wellness
Markets
Pimp My Ride
The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology
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Automotive
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Design
Big Ideas
SXSW 2025: Designing AI With Intent
At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.
SXSW 2025
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AI
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Intentional AI
Big Ideas
Designing for Extinction
Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability
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Design
:
Technology
Big Ideas
Six Storified Retail Environments
Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...
Retail
:
Luxury
:
Fashion
Big Ideas
IFE 2025: Balancing Health and Hedonism
The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...
Food & Drink
:
Technology
:
Health & Wellness
Big Ideas
The Download: Fashion Month A/W 2025–2026
From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter 2025–2026 fashion month in one easy download.
Fashion
:
Fashion Month AW25-26
:
Fashion Month
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail
:
Youth
:
Gen Z
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
:
Identities
:
Sports & Leisure
Big Ideas
ITB Berlin 2025: Six Trends to Watch
From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality
:
ITB Berlin 2025
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Gen Z
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...
Society
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Media
:
Technology
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth
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Generation Z
:
Indonesia
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
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Climate Crisis
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Environment
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
:
Men's Sexual Wellness
:
AI
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